MAN SHOP
CREATIVE DESIGN & DIRECTION, PR, OMNI CHANNEL MARKETING, PRODUCT DEVELOPMENT, PRINTED COLLATERAL
Seasonal Pop - Up Retail Event
The Potters House team launched a seasonal retail campaign designed to resonate with modern men of faith. The “Man of God” collection—featuring apparel like the “As a Man Thinketh” jogger sets and “Man of God” cross tees—served as the foundation for a multi-channel strategy that combined spiritual depth with contemporary style.
Our approach integrated dynamic e-commerce design, targeted social media outreach, compelling visual storytelling and a bit of Public Relations to create a cohesive brand experience. This campaign not only celebrated spiritual identity but also achieved significant growth in engagement and sales, demonstrating the power of faith-driven branding in the retail space.
The Challenge
Limited Hours of Operation | Niche Audience | Outdated Apparel | A Need for New Visual Assets
With limited hours (Sundays 8AM–12PM, Wednesdays 7–9PM), this retail space had minimal foot traffic and a highly specific audience: faith-driven men seeking fresh, meaningful style. Outdated apparel led to buyer fatigue, and the brand lacked updated visuals to re-energize interest and boost engagement.
The Solution
An Omni Channel Approach
Fresh apparel and visuals
-
Launched the “Man of God” Collection
A refreshed product line featuring faith-based apparel and giftable items, curated specifically for the modern man of faith -
Lifestyle Photoshoot
Directed a lifestyle photoshoot featuring authentic, faith-driven male models to visually capture the heart of the collection
Expanded Visibility with Digital Footprint
-
Dynamic E-Commerce Presence
Designed a dynamic eCommerce landing page spotlighting male apparel and premium gifts including books, journals, Bibles, tumblers, and more—extending reach beyond local foot traffic -
Cross Promotions
Cross-promoted with The Potter’s House marketing team to amplify visibility and align messaging -
Developed a robust omnichannel digital strategy combining:
-
Targeted Meta, Google, and programmatic ads
-
Integrated Email & SMS marketing campaigns
-
Consistent, branded social media content rollout
-
Local Activation
-
Immersive Pop Up Shop Experience
Executed a strategic Pop-Up Shop activation the Sunday prior to Father’s Day to boost visibility and on-site conversions -
Bold Visual Concepts
Deployed bold local signage across all available touchpoints within the church campus -
On Stage Announcements
Included announcements in church bulletins to drive internal awareness and attendance -
Strategic Bag Inserts Driving Online Traffic
Embedded calls-to-action to lead buyers from in-person experience to digital engagement.
Public Relations
-
Featured Press & Editorial Exposure
Crafted compelling print + digital editorial in a leading faith-based publication with over 50K monthly views, spotlighting the new collection and the “Man Shop” brand
The Results
-
Surpassed onsite sales targets by 5%
-
Boosted online sales of men collections and products by 25% in Q1–Q2
-
Increase website traffic funneling from Man Shop Landing page of 10% Q1–Q2
-
Increased online AOV by 10% during Q1-Q2
-
Added 1500+ new email subscribers in Q2
-
Accomplished CTR of 4% | $0.77 CPC |8% Conversion Rate
The Employer
The Potter's House Dallas
Jan 2024 - Current
.png)
%20(4%20x%204%20in).jpg)
%20(4%20x%204%20in)%20(1).jpg)
