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SOUTHERN DALLAS MAGAZINE
CREATIVE DESIGN & DIRECTION
16K+ MONTHLY DISTRIBUTION THROUGHOUT DFW | 100K+ MONTHLY ONLINE READERS
Southern Dallas Magazine stands as one of Dallas’s premier locally published magazines, celebrating the businesses, events, and influential leaders shaping the vibrant culture of Dallas County. Trusted by the community and widely recognized for its dynamic storytelling, it’s the go-to source for discovering the pulse of Southern Dallas.
The Challenge
The publisher envisioned a bold new direction — one that would captivate readers, boost advertising revenue, and position the magazine as a true contender against the area's larger, more established publications. While the content was rich and engaging, the existing layout and design didn’t reflect the energy or prestige the brand deserved. It was time to match powerful storytelling with a visual identity that commanded attention.
The Solution
We reimagined the magazine from cover to cover, infusing a fresh, modern energy into the classic print experience. Drawing inspiration from leading American and international publications, we crafted a bold, polished aesthetic designed to captivate today’s reader.
To expand accessibility and engagement, we also introduced a dynamic digital presence — transforming each issue into an interactive flipbook and adapting content into blog posts to reach a broader, always-connected audience.
The Results
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Increased circulation by 10k
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Increased online viewership 150%
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Increase in website traffic 200%
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Increase in quality of ad placements
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Increase in ad revenue 75%
Client Testimonial
-
Increased circulation by 10k
-
Increased online viewership 150%
-
Increase in website traffic 200%
-
Increase in quality of ad placements
-
Increase in ad revenue 75%
Client
Southern Dallas Magazine
Dec 2021 - Current
southerndallasmagazine.com
