PARRISH BATTLE OF THE BANDS
CREATIVE DESIGN & DIRECTION, OMNI CHANNEL MARKETING, PRINTED COLLATERAL
10k Attendees | 50k in Scholarships | 10 High School Bands
In 2022 and 2023, The Parrish Charitable Foundation hosted the Roland Parrish Battle of the Bands—an exciting showcase of talent, culture, and opportunity. High school students from across the Southwest U.S. competed for $5,000 scholarships, with 10 awarded each year. Beyond the performances, students had the chance to audition with top HBCUs and receive on-the-spot scholarship offers, turning a weekend of music into real opportunities for their future.
The Challenge
The client needed a full-scale visual and digital strategy to promote a high-energy youth-focused event. This included:
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Eye-catching graphics and a social media strategy designed to engage teens and keep them informed
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Digital promotional assets to highlight key sponsors
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Printed materials for citywide distribution and awareness
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A dynamic event website that housed updates, event info, and streamlined ticket sales
The goal: create a cohesive, youth-driven campaign that could build buzz, drive attendance, and elevate sponsor visibility across all channels.
The Solution
We executed a vibrant, multi-channel campaign with a clear focus: reach, engage, and convert—across every touchpoint at and around Globe Life Field. The creative direction balanced visual impact with strategic functionality to keep attendees informed and inspired.
Digital Engagement
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Bold, scroll-stopping social graphics across Instagram, TikTok, and Facebook
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Countdown stories and SMS-ready graphics for real-time event hype
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Targeted sponsor promo content for Meta and programmatic ads
Print & On-Site Collateral
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Large-format wayfinding signage throughout Globe Life Field
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Branded pole banners, window clings, and entryway decals to guide foot traffic
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Street team flyers and posters for local distribution pre-event
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Retractable banners and tabletop displays for booths and check-in stations
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Branded bag inserts with QR codes driving to the digital gift and event site
Website Experience
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Mobile-first event microsite with ticketing, schedule, and sponsor shoutouts
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Embedded real-time updates and post-event engagement tools
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Seamless integrations for email capture and merchandise pre-sales
The Results
The campaign delivered a fully integrated visual experience that surrounded attendees—both digitally and physically—with a consistent, high-impact brand presence.
Key Outcomes:
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Social media growth of 30% across key platforms during the campaign window
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Over 5,000 new subscribers added to the email and SMS list
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Increased event visibility with strong foot traffic driven by on-site graphics
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Seamless digital-to-physical engagement that boosted brand recall and sponsor exposure
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Elevated user experience with real-time updates and mobile-optimized ticketing
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Strong community buzz and repeat engagement post-event
This comprehensive strategy not only amplified the event—it built momentum and brand equity that extended well beyond Globe Life Field.
Client
Parrish Charitable Foundation
Jan 2022 & Jan 2023
parrishcharitablefoundation.org
