WOMAN THOU ART LOOSED | Chase Martin

WOMAN THOU ART LOOSED POP UP

CREATIVE DESIGN & DIRECTION, OMNI CHANNEL MARKETING

3 Day Pop - Up retail with 2 locations at large scale event with over 50k attendees

As part of The Potter’s House Dallas, the Woman Thou Art Loosed Pop-Up Shop made a powerful impact at Woman Evolve 2024, an event that drew over 50,000 women and men from around the world seeking spiritual growth and life transformation.

We strategically designed and launched two pop-up locations within Globe Life Field, maximizing visibility and foot traffic throughout the event. The retail experience featured a curated selection of spiritual books from renowned authors alongside exclusive faith-based fashion collections — blending commerce with inspiration.

Through thoughtful spatial design, product curation, and brand storytelling, the pop-up shop became a vibrant extension of the event’s purpose: empowering faith, connection, and personal evolution.

The Challenge

2 Compact Locations | Overcoming Digital Visibility Challenges | Boosting Web Traffic & Conversions

With just two compact locations, we faced a challenge: Stand out amongst more prominent vendors by delivering an immersive brand experience.

Beyond visual impact, our work was strategically tied to a critical revenue goal: generating $XXX,000 in sales over the course of the event. Without the advantage of local digital signage to amplify our presence, hitting our goal was a major concern.

The Solution

Pre-Show Strategy: Building the Foundation

Curated Product Selection
Carefully selected merchandise to align with the audience’s values and event themes.
Directed Lifestyle Photoshoot with Local Talent
Crafted authentic, relatable content to build emotional connection pre-event and enhance visual storytelling across all channels.
Designed New Faith-Based "Essential Tee" Collection
Introduced a fresh apparel collection blending faith, fashion, and modern design to create immediate demand.

Onsite Activations: An Immersive Brand Experience

Bold, Larger-Than-Life Visual Concepts
Eye-catching installations made products feel monumental and magnetic.
Dynamic, High-Impact Product Displays
Strategic layouts guided customer flow and maximized product exposure.
Clear, Concise, and On-Brand Signage
Simplified navigation while strengthening brand identity at every touchpoint.
Strategic Bag Inserts Driving Online Traffic
Embedded calls-to-action to lead buyers from in-person experience to digital engagement.
Free Digital Gift to Enhance Customer Experience
Extended the brand relationship beyond purchase, offering added value and loyalty incentives.

To capture attention and drive foot traffic, we leaned into bold, eye-catching visuals and dynamic physical displays that made our product offerings feel larger than life. Every element was designed to command attention through sheer creativity and visual storytelling alone.

Each detail was meticulously crafted to not only draw in buyers but also seamlessly align with the event’s overall branding, ensuring a cohesive and unforgettable retail experience despite the constraints.

Omni Channel Approach

Digital Strategy:

Real-world activation meets high-conversion digital strategy.

High-Conversion, Dynamic E-Commerce Landing Page
Seamless post-event shopping experience optimized for engagement and sales.
Integrated Social Media, SMS, and Email Campaigns
Nurtured event excitement and sustained audience connection before, during, and after the conference.
Targeted Google and Meta Advertising
Reached highly qualified audiences to amplify reach and awareness.
Programmatic Ad Placements for Extended Reach
Automated, intelligent ad buying to maximize impressions across relevant digital spaces.
Geofencing to Capture Localized Event Traffic
Targeted ads to attendees in real-time within Globe Life Field and surrounding areas.
Post-Conference Retargeting for Continued Engagement
Re-engaged attendees and visitors, converting interest into loyal customers.

Performance Residual Growth: Driving Measurable Results

Expanded Online Sales
Successfully transitioned in-person engagement into online revenue streams.
Grew and Engaged Social Media Audience
Increased brand followers and deepened community interaction across platforms.
Strengthened Subscriber Database
Captured new leads and expanded the brand’s long-term digital footprint.