.jpg)
.jpg)
DALLAS INDEPENDENT SCHOOL DISTRICT
CREATIVE DESIGN & DIRECTION, MULTI CHANNEL COLLATERAL
2nd Largest Publics School District in Texas | 142,000 students
Dallas ISD is the second-largest school district in Texas and home to some of the highest-ranked magnet schools in the nation, serving as a leader in innovative, top-tier public education.
The Challenge
Dallas ISD’s HR department needed a cohesive visual system that was both functional and engaging.
They required:
-
Dynamic PowerPoint templates for internal presentations
-
Retractable banners for career fairs
-
Audience-aligned social media covers
-
Updated hierarchical org charts
-
SOP templates and onboarding documents
-
Branded departmental stationery (business cards, letterheads, etc.)
The goal: elevate professionalism, boost clarity, and streamline communication across all HR touchpoints.
The Solution
We created a clean, modern design system that reflected the district’s innovation and excellence. Each design element—from department-specific slide templates to mobile-optimized social banners—was created to communicate clarity, consistency, and professionalism.
This included:
-
Department-specific, modular slide decks
-
Eye-catching event banners designed for mobility and reuse
-
Optimized social graphics tailored for platform and audience
-
Clear, easy-to-update org charts and SOP templates
-
Fully branded HR stationery suite for internal and external use
The result was a cohesive toolkit that reinforced Dallas ISD’s brand identity and empowered the HR team to communicate with consistency, clarity, and credibility.
The Impact
-
Strengthened brand cohesion across internal and public-facing materials
-
Enhanced HR’s visibility and professionalism at career events
-
Improved communication flow and visual consistency department-wide
Client
Dallas Independent School District
2022
DallasISD.org
DIVE DEEPER
